Tokenomics design.
Supply, distribution, vesting, emissions, sinks, governance rights. We model scenarios in spreadsheets and code, stress-test against bull and bear paths, and document the rationale so investors and auditors can read it cleanly.
Web3 advisory for projects that launch, not just speculate.
We have launched audited smart contracts, NFT and DeFi products, dApps, and wallet flows since the last cycle — and watched too many projects launch broken because nobody was minding the stack. We sit in the room from token concept to post-listing operations and we hold the line on quality.
▸ The launch stack
Every layer of your Web3 launch. Sequenced for survival.
Every layer in your launch depends on the ones above and below it. Tokenomics decisions shape what the white paper can claim. White paper claims shape the smart contract architecture. Architecture shapes audit scope and listing eligibility. We coordinate the whole launch so every layer happens in the right order, with the right dependencies resolved.
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Foundation Token concept & utility
Why does this token need to exist?
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Economics Tokenomics & vesting
Supply, sinks, emissions, cliff-and-vest schedules
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Documentation White paper & lite paper
Investor-grade documentation, narrative + math
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Engineering Smart contract architecture
Modular, upgradeable where appropriate, gas-aware
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Security Audit coordination
Pre-audit cleanup, audit firm scoping, fix cycles
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Launch Exchange-listing readiness
CEX / DEX strategy, market making, KYC stack
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Operations Governance & post-launch
DAO design, treasury policy, monitoring, incident response
We can step in at any layer, but the projects that consistently launch clean bring us in at the very start. The earlier the conversation begins, the cheaper the fixes — once core design choices lock in, the cost of getting things wrong rises sharply.
▸ Coverage
Full-stack advisory, not slice-by-slice.
Most advisory shops cover one slice — tokenomics-only, or audit-only, or marketing-only. Useful, but the seams cost you. We coordinate the whole stack with our Web3 build team already inside.
White paper & lite paper.
Investor-grade documentation. Vision, problem, market, technology, tokenomics, roadmap, team, risk — written so a partner can read it in 15 minutes and make a decision, or in 90 minutes and stand it up to diligence.
Smart contract review.
Pre-audit cleanup with Slither, Mythril, Echidna fuzz tests, static analysis, gas review. We are not a paid audit firm — we get your code into the shape where the audit you do pay for finds fewer issues, faster.
Audit coordination.
We have run audits through OpenZeppelin, Trail of Bits, ConsenSys Diligence, Hacken, and CertiK. We help scope, select, schedule, and run the fix cycles — so audit findings turn into deployed code, not a backlog.
Exchange-listing strategy.
Tier-1 CEX, mid-tier CEX, DEX-only — the right path depends on stage and capital. We help select, prepare KYC and legal stacks, brief market makers, and time the announcement against community readiness.
Governance & DAO design.
Voting mechanisms, proposal flows, timelocks, multisig structure, delegation. We design governance that reflects how decisions actually get made — not the version that looks decentralized in a deck.
Compliance posture.
MiCA category mapping for EU, FATF Travel Rule, FCA promotions guidance, KYC/AML stack vendor selection. We coordinate with your counsel and licensed partners; we do not provide legal advice.
Post-launch operations.
Treasury policy, monitoring stack, on-call rotation, incident response runbooks, bug-bounty programme setup. The boring work that keeps a token alive past its first listing day.
▸ Process
From whiteboard to mainnet, end to end.
A full Web3 launch engagement typically runs over several months from concept through to post-listing. Shorter single-focus sprints — audit prep, tokenomics review, white paper drafting — wrap inside a few weeks.
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01
Discovery & feasibility
Two-week sprint: project goals, regulatory exposure, token rationale, capital plan. Output: feasibility memo, risk register, recommended block sequence.
Weeks 1–2 -
02
Tokenomics & documentation
Tokenomics model with scenarios, full white paper draft, one-pager and lite paper. Reviewed by partners and external advisors before lockdown.
Weeks 3–7 -
03
Engineering & audit prep
Smart contract architecture review, refactoring guidance, automated testing setup, internal audit pass. Code goes into the paid audit cleaner than 90% of submissions.
Weeks 6–12 -
04
Audit cycles & fixes
External audit project-managed by us. Findings triaged, fixes scoped, re-review coordinated. Audit report ready for publication and investor diligence.
Weeks 10–16 -
05
Listing & launch
Exchange selection, KYC stack, market making relationships, liquidity bootstrap design, community comms timing. Launch-week war room run by us if you want it.
Weeks 14–20 -
06
Post-launch & handover
Monitoring, treasury operations, governance rollout, incident response readiness. Optional ongoing retainer if you want us to stay embedded past launch.
Weeks 20+
▸ Why us
Operators with audit-grade discipline.
01 We have built through cycles.
Started in Web3 before the last cycle, still here. We have seen which playbooks survive bear markets and which only work when the chart goes up. We bias toward the first.
02 We coordinate, not just advise.
We have managed white paper drafting through audit firms through CEX listings. The seams are where projects fail; we own them.
03 Engineering inside.
Our Web3 build team sits beside our advisory team. When advice meets code, we can build it ourselves — or hand a tight spec to your engineering team that they can move on.
04 Honest on regulation.
We coordinate with counsel; we do not pretend to be one. If your structure is going to fail compliance review, we say so on the first call — before you have spent six months building the wrong product.
▸ FAQ
Project questions, project answers.
Are you the same as the Web3 development team?
Same studio, related team. Our Web3 page covers the build side — smart contracts, dApp UI, wallet integration, multi-chain deployment. This advisory page covers the strategy and coordination layer that wraps around the build. Most projects use both.
Do you actually run the audit, or just coordinate?
We coordinate. We are not a registered audit firm and we do not pretend to be. We do internal pre-audit cleanup with open-source tooling, then route the paid audit to firms like OpenZeppelin, Trail of Bits, Hacken, ConsenSys Diligence, or CertiK depending on scope and budget.
Which chains do you cover?
Ethereum and EVM-compatible L2s (Polygon, Arbitrum, Optimism, Base) are home turf. Solana, BNB Chain, and Avalanche covered. Cosmos and Substrate-based chains handled with partner specialists. We will not pretend to cover a chain we have not deployed on.
Can you help with token launch marketing?
Pre-launch yes — community building, ambassador programmes, content strategy, AMA prep. The actual paid media and influencer marketing post-launch we route through our Digital Marketing team or specialist Web3 marketing partners.
Will you sign an NDA?
Yes. For Web3 projects we treat confidentiality more strictly than usual — tokenomics models and unaudited code are sensitive. NDA scope is mutual; we expect the same treatment of our methodology and pricing.
Do you work with projects in regulatory grey zones?
Carefully. We work in jurisdictions where the structure is legally defensible with proper counsel. We will not work on projects designed to obfuscate ownership, evade KYC, or target jurisdictions with explicit prohibitions. We turn those down on the first call.
What does the engagement look like financially?
Single-focus sprints — tokenomics review, white paper draft, audit prep — are fixed-price. Full-stack advisory across the entire launch is a monthly retainer plus milestone payments tied to deliverables. Equity-only deals are not our default model.
How long is a full engagement?
A full launch engagement typically runs over several months end to end. Larger DeFi protocols and infrastructure projects take longer; smaller token launches can wrap up faster if the team is decisive and the scope is clean. We share an exact timeline after the discovery call.
Ready when you are
Build the project that launches clean.
Tell us where you are in the stack, what is signed off, and what is keeping you up. We come back with a feasibility read and a proposal inside 48 hours.